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Build your music career with the marketing power of a major label.

Fanaura is your automated marketing team for releases, shows, and merch. Aura Chat helps you reach the right fans, create messages, and build automated follow-ups.

  • Releases
  • Email
  • SMS
  • Instagram DMs
  • Fan profiles
  • Tours
  • Merch
  • Flows
An example release email and follow-up Flow created with Aura Chat.
bluffin cover artwork by Jack Gray
Example release emailbluffin is out now.

You asked to hear it first. Your listening link is ready.

Listen to bluffin.
Jack Gray
Aura ChatReady for review

I drafted your release email and created a follow-up Flow for fans who opted in.

Release day Email consent Send email

You don’t have to become a marketing expert.

Fanaura helps you reach the right fans, create your messages, and automate follow-ups, so you can focus on your music.

Put your marketing team to work.

Jack Gray

You set the direction.

“Help me promote my next single.”
  • Draft messages
  • Find the right fans
  • Automate follow-ups

You approve key actions.

Promote your music before, during, and after release day.

Fanaura helps you capture signups, send release-day messages, and follow up with fans who respond.

01Before the release

A fan requests a release-day reminder.

This illustrates a native pre-save.

Fans can sign up before your music arrives.

Native notification pre-saves collect verified signups for a release-day reminder. Your smart link gives the release a destination.

02On release day
Example emailbluffin is out now.

You asked to hear it first. Your listening link is ready.

Listen to bluffin.
Jack Gray

Your Flow sends the release-day message.

Use release dates, fan activity, consent conditions, and delays to determine when a Flow sends an email or text.

03After the first listen
JL

Are you playing Brooklyn soon?

You can RSVP for the Brooklyn show through my tour page.

Jack Gray
This illustrates an Inbox conversation.

Your fans can reply in the same Inbox.

Continue the conversation through email, SMS, and Instagram DMs. Artist Pro includes Instagram DM automation for your release Flows.

Build a fanbase you can reach again and again.

Keep the emails, phone numbers, and activity of fans who connect with you in one place. Reach them about your next release, show, or merch drop, with their consent.

Learn how your fan data works
Fanaura CRM
JL
Jordan L. Brooklyn, NY
Email opt-in
  1. Release reminder
  2. Brooklyn RSVP
  3. Merch click

You stay in control of the work Aura Chat creates.

Review your messages and timing before launch. Approve key actions when Aura Chat asks.

You can also watch the walkthrough on the demo page.

Get the marketing support your career needs.

Start with Aura Advisor for guidance.
Choose Aura Manager for multi-channel release marketing.

Artist BasicAura Advisor
$10/month

Build your audience with Aura Advisor.

Get release guidance from Aura Advisor and build your fanbase with email and SMS automation.

Choose Artist Basic
  • Capture fans with release pages.
  • Run email and SMS Flows.
  • Use your fan map to plan shows.
Artist ProAura Manager
$47/month

Let Aura Manager run your release marketing.

Aura Manager runs your release marketing for you with email, SMS, and Instagram DM automation. You approve key actions.

Choose Artist Pro
  • Build on everything in Artist Basic.
  • Add Instagram DM Flows.
  • Work with your manager or publicist.

Subscriptions are billed at signup, and you can cancel anytime. Additional messages cost $0.0009 per email and $0.009 per SMS after your included credits.

If you manage a roster, contact us about Enterprise.

Get clear answers before your next release.

If you need help choosing a plan, talk to us.

What does Aura Chat actually do?

Aura Chat queries your fan data, builds release campaigns, and creates Flows in Fanaura. A Flow created in chat is the same Flow you can open and edit in the builder. Aura Advisor answers fan questions and offers release guidance on Artist Basic. Artist Pro includes Aura Manager for multi-channel release marketing.

Can I review the work before it runs?

You can inspect and edit the Flows Aura Chat creates, and approve actions where approval is required. Once you activate a Flow, its triggers, conditions, and timing govern the sequence. Aura Chat does not independently manage a campaign for days without your involvement.

How do native pre-saves work?

Fans verify their signup and request a notification when your release arrives. Fanaura’s native notification pre-save is not an automatic Spotify library save. It gives you an opted-in audience to notify on release day.

Does Fanaura distribute my music or sell my tickets?

Fanaura does not distribute music or sell tickets. Your distributor delivers your music to streaming platforms, and your ticketing provider sells your tickets. Fanaura handles release marketing, fan capture, tour RSVPs, and fan communication around those destinations.

What happens to my existing store and fan data?

Your store keeps its checkout. You can link to merch products and track fan clicks in Fanaura. Your owned fan database brings together contact details, consent, location, and activity. You can export your fans, and Fanaura does not sell or share that data between artists.

When does billing start?

Your subscription is billed when you sign up, and you can cancel anytime. Each plan includes messaging credits. After those credits, additional messages cost $0.0009 per email and $0.009 per SMS.

Take the next step in your music career

Build your career with a marketing team behind you.

Create your account and start planning your next release with Aura Chat.

Create an account