Merch Marketing Platform

How to Promote MerchAnd Maximize Revenue

Stop leaving money on the table. Use data-driven strategies to sell more merch, increase order values, and turn casual fans into repeat buyers.

See Merch Tools Demo
$67
Average Order Value
Industry avg: $32
47%
Repeat Purchase Rate
Within 90 days
5x
VIP Conversion
Higher than standard
34%
Cart Recovery
Automated emails

Why Artists Struggle with Merch Sales

Common Problems:

  • Post once on social and hope for sales
  • No idea who's buying or why
  • Missing abandoned cart revenue
  • Same generic merch as everyone else
  • No connection between tours and merch

The Fanaura Solution:

  • Automated merch campaigns that run 24/7
  • Know exactly who buys and what drives them
  • Recover 34% of abandoned carts automatically
  • Create exclusive drops for VIP fans
  • Sync merch with tours for maximum sales

Complete Merch Marketing System

Every tool you need to sell more merch and increase revenue

Smart Merch Drops

Launch limited drops with countdown timers. Create urgency and FOMO that drives sales.

3x conversion rate

VIP Early Access

Give your superfans first dibs. Diamond status fans buy 5x more merch than average.

5x VIP purchases

Geo-Targeted Merch

Promote tour merch to fans in each city. Show them what they can get at the show.

89% show merch sales

Bundle Campaigns

Create music + merch bundles. Fans who buy bundles spend 2.7x more.

2.7x bundle value

Abandoned Cart Recovery

Automatically email fans who left items in cart. Recover 34% of lost sales.

34% cart recovery

Dynamic Pricing

Test pricing strategies with AI. Find the sweet spot that maximizes revenue.

Optimized pricing

The Power of Tour + Merch Integration

Without Integration:

  • • Generic merch at every show
  • • $32 average order value
  • • 12% of attendees buy merch
  • • No pre-show promotion
  • • Lost revenue opportunity

With Fanaura:

  • • City-exclusive designs
  • • $67 average order value
  • • 34% of attendees buy merch
  • • Pre-show email campaigns
  • • VIP merch packages
+$18,500
Additional merch revenue per tour

Ready to Sell More Merch?

Join thousands of artists using Fanaura to turn merch into a revenue engine.

Free tier available • Shopify integration • See results immediately