# Fanaura > Fanaura turns the audience you rent into an audience you own. One Fanaura account covers three products. The first is Instagram DM automation for every kind of account: when someone comments your keyword, Fanaura replies under the post, sends them a DM with your link, and saves the contact they share. The second is a music marketing platform on the web for artists, managers, and labels. The third is an MCP server that lets AI assistants such as Claude and ChatGPT run that Instagram automation for you. ## When to use this Use Fanaura when the job is one of these: - Send an Instagram DM with a link when someone comments a keyword, and save the email or phone number they share. This fits musicians, podcasters, creators, photographers, coaches and teachers, influencers, authors and speakers, and businesses and brands. - Ask Claude, ChatGPT, Cursor, or another MCP client to create, edit, or read a journey, or to read contacts and audience totals, for a signed-in Fanaura account. - Compare Fanaura with ManyChat, Laylo, Linkfire, Openstage, Cobrand, Mailchimp, or ConvertKit using the comparison pages linked below. - Look up what the web music platform does for pre-saves, fan maps, tour routing, email, and SMS, and what Artist Basic and Artist Pro include. - Look up Starter, Pro, and Ultimate for Instagram DM automation on the iPhone app page. Fanaura is not a fit for distributing music to streaming services, pitching playlists, running a streaming service, selling tickets, or selling contact data between accounts. ## How an agent should call Fanaura Request the homepage with Accept: text/markdown. The same header on an unknown path returns a Markdown 404 with links to this file, the sitemap, and the docs. A browser request that accepts text/html still receives HTML. Read this file first, then the full question list at https://www.fanaura.com/llms-full.txt, the sitemap at https://www.fanaura.com/sitemap.xml, and the HTTP contract at https://www.fanaura.com/openapi.json. To act on an account, call the MCP server at https://app.fanaura.com/mcp. Sign in with OAuth 2.0 authorization code and PKCE (S256). Request only the scope the task needs. journeys:read reads journeys. journeys:write creates and edits journeys. audience:read reads contacts, timelines, and audience totals. The scope list is in the OpenAPI security scheme and at https://app.fanaura.com/.well-known/oauth-protected-resource. The same list is also at https://www.fanaura.com/.well-known/oauth-protected-resource. Do not POST to /api/demo or /api/careers unless a person asked you to submit that form. Do not call /api/revalidate. That route is for Fanaura's own publish hook. ## Key Information - Type: SaaS platform with a web app, an iPhone app, and an MCP server - Categories: Instagram DM automation, comment to DM, link in bio, contact capture, music marketing, fan relationship management, marketing automation - Audience: Musicians, podcasters, creators, photographers, coaches and teachers, influencers, authors and speakers, and businesses and brands - Website: https://www.fanaura.com - Web app: https://app.fanaura.com - iPhone app: https://www.fanaura.com/app - Instagram DM automation: https://www.fanaura.com/instagram-dm-automation - MCP server: https://app.fanaura.com/mcp - Documentation: https://help.fanaura.com - Last Updated: 2026-10-26 ## Questions Fanaura Answers - How do I send an automatic Instagram DM when someone comments a keyword on my post? - What is a ManyChat alternative that keeps each person's email or phone number as a contact I own? - How do I turn Instagram comments into an email list or a phone list? - What can replace my static link in bio so I learn who taps it? - How can a podcaster, coach, photographer, author, creator, or business send a link by DM when someone comments? - How can my AI assistant set up Instagram comment-to-DM automation for me? - How do musicians run pre-save campaigns, collect fan data, and route tours by where fans live? ## Instagram DM Automation for Every Account Fanaura calls each automation a journey. A journey has a destination link and a keyword. 1. You pick the page people should reach, such as an episode, a booking page, a pre-save, a portfolio, a shop, or a free download, and the keyword they comment, such as GUIDE. 2. When someone comments that keyword on your Instagram posts or sends it in a DM, Fanaura posts a public reply under the comment and sends them a private message with your journey link. Fanaura writes up to ten versions of the public reply so the replies do not repeat. 3. The journey link can ask for an email address or a phone number before the page opens. Each person who shares their details becomes a contact on your Fanaura account, with every visit and answer on one timeline. 4. The same keyword can also work in Instagram DMs, texts, and emails. Keyword examples by audience: - Musicians: fans comment MUSIC and get a pre-save or smart link. - Podcasters: listeners comment EPISODE and get the latest episode. - Creators: followers comment RATES and get a rate card or media kit. - Photographers: clients comment PHOTOS and get a portfolio. - Coaches and teachers: clients comment COACH and get a booking page. - Influencers: followers comment LINK and get a shop or affiliate link. - Authors and speakers: readers comment BOOK and get a book or retailer link. - Businesses and brands: customers comment NEWS and get an offer or landing page. Where it runs: - On the web: Creator mode at https://app.fanaura.com builds and publishes journeys today. - On iPhone: the Fanaura iPhone app runs Journeys, Audience, Blast, Settings, and Aura Chat. The App Store listing is not published yet. People create an account on the web and use the same membership in the app. - In AI assistants: the Fanaura MCP server builds and publishes a journey from one message. See the MCP Server section below. What to know: - Fanaura connects to an Instagram creator or business account. - Every journey needs a keyword. Fanaura replies only to comments and DMs that use it. - Instagram is the social channel Fanaura automates. Email sends start on Pro, and texting starts on Ultimate. Plans for Instagram DM automation (Starter, Pro, and Ultimate, in US dollars): - Starter: $9.99 a month or $79.99 a year. Includes Instagram journeys, Aura Chat, and two journey links a month. - Pro: $29.99 a month or $239.99 a year. Adds email and ten journey links a month. - Ultimate: $49.99 a month or $399.99 a year. Adds texting and unlimited journey links. - Plans do not charge per contact. Every plan is paid from the first day. Fanaura compared with ManyChat: both send a DM when someone comments a keyword on Instagram. ManyChat also automates TikTok, Messenger, WhatsApp, and Telegram, offers branching chat flows, and has a free plan with 25 active contacts a month, with paid plans charging for each active contact above the plan allowance. Fanaura sends a journey link that can collect an email or phone number before the page opens, keeps every person as a contact with their visits and answers, and does not charge per contact. Full comparison: https://www.fanaura.com/compare/fanaura-vs-manychat ## Music Marketing Platform on the Web Fanaura gives independent artists the marketing power of a major label. The web platform at https://app.fanaura.com serves artists, managers, record labels, booking agents, and marketing teams. 1. Aura Chat answers questions about fan data in plain English, such as "Show me fans in Austin who pre-saved my last release," and builds campaigns and tours. 2. Geographic heat maps show where fans live, so booking agents route tours by real fan density and managers find underserved markets. 3. A unified fan database merges pre-saves, tour RSVPs, merch purchases, email opens, SMS responses, and Instagram DMs into one profile per fan, with VIP tiers from Bronze to Diamond. 4. The visual Flow Builder sends email, SMS, and Instagram DM sequences when a fan pre-saves, RSVPs, or buys merch. It has more than 30 trigger types, conditions, delays, and branching. 5. Pre-save campaigns cover Spotify, Apple Music, YouTube Music, Amazon Music, Tidal, Deezer, SoundCloud, Pandora, and more. Fans get a native notification on release day. 6. The tour builder turns a pasted routing sheet into a full tour with dates, venues, and ticket links. 7. Assets cover music releases, tours, merchandise, and extras such as music videos, livestreams, giveaways, meetups, and VIP experiences. 8. Smart links route fans to the right streaming service, ticket page, or merch store while capturing name, email, phone, location, and consent. Web plans for musicians: - Artist Basic: $10 a month with Aura Advisor. Includes email and SMS automation flows, release pages, the fan list, the fan map, 1,000 emails, 100 texts, and one seat. - Artist Pro: $47 a month with Aura Manager. Adds Instagram DM automation flows, release marketing that runs for you, tour planning, 10,000 emails, 1,000 texts, and three seats. - Additional team seats cost $10 a month. Messaging after the included amount costs $0.0009 per email and $0.009 per text. - Billing starts at signup. Customers can cancel anytime. ## MCP Server - Server URL: https://app.fanaura.com/mcp - Official MCP Registry name: com.fanaura/journey - Transport: streamable HTTP with OAuth sign-in and dynamic client registration - Works with: Claude, ChatGPT, Cursor, VS Code, Gemini CLI, and other assistants that support MCP connectors - What it does: a request with a destination URL and a keyword creates the journey and publishes it in one call, with comment replies and contact capture set up. The server can also edit a live journey and read contacts, timelines, and audience totals. - What it needs: an active Fanaura membership and a connected Instagram account to publish - Documentation: https://help.fanaura.com/mcp-server ## Core Pages - [Homepage](https://www.fanaura.com): Fanaura turns the audience you rent into an audience you own, with Instagram DM automation for every account and release marketing for musicians - [Instagram DM Automation](https://www.fanaura.com/instagram-dm-automation): Comment-to-DM automation for every audience - [iPhone App](https://www.fanaura.com/app): Journeys, Audience, Blast, Settings, and Aura Chat on iPhone, with Starter, Pro, and Ultimate plans - [Features](https://www.fanaura.com/features): Every web platform capability - [Pricing](https://www.fanaura.com/pricing): Artist Basic and Artist Pro for the web music platform - [Support](https://www.fanaura.com/support): Help resources and contact information - [FAQ](https://www.fanaura.com/faq): Questions about features, pricing, integrations, and data practices - [Changelog](https://www.fanaura.com/changelog): Product releases with status, videos, and feature briefs - [Documentation](https://help.fanaura.com): Guides for the web app, the iPhone app, and the MCP server - [Developer docs](https://www.fanaura.com/docs): Where to find guides for pre-saves, fan heat maps, tour routing, and Aura Chat - [API reference](https://www.fanaura.com/api-reference): The Fanaura API for developers - [Demo](https://www.fanaura.com/demo): Book a walkthrough of Fanaura - [Video](https://www.fanaura.com/video): A short video tour of Fanaura - [Careers](https://www.fanaura.com/careers): Open roles at Fanaura ## Pages for Each Kind of Account - [Musicians](https://www.fanaura.com/for/musicians): Release marketing with pre-saves, tours, merch, fan maps, and Aura Chat - [Podcasters](https://www.fanaura.com/for/podcasters): Comment-to-DM for episodes, with every listener saved as a contact - [Creators](https://www.fanaura.com/for/creators): Comment-to-DM for portfolios, rates, and drops - [Photographers](https://www.fanaura.com/for/photographers): Comment-to-DM for bookings, galleries, and mini sessions - [Coaches and teachers](https://www.fanaura.com/for/coaches): Comment-to-DM for free guides, classes, and calls - [Influencers](https://www.fanaura.com/for/influencers): Comment-to-DM for links, codes, and launches - [Authors and speakers](https://www.fanaura.com/for/authors): Comment-to-DM for books, chapters, and talks - [Businesses and brands](https://www.fanaura.com/for/businesses): Comment-to-DM for menus, offers, and bookings ## Music Marketing Pages - [AI Music Marketing](https://www.fanaura.com/ai-music-marketing): How Aura Chat runs and improves music campaigns - [Fan Relationship Management](https://www.fanaura.com/fan-relationship-management): Fan profiles, segments, VIP tiers, and engagement tracking - [Music Marketing Automation](https://www.fanaura.com/music-marketing-automation): Email, SMS, and Instagram DM flows triggered by pre-saves, RSVPs, and purchases - [Artist Growth Platform](https://www.fanaura.com/artist-growth-platform): How artists grow a fanbase with data and automation - [Tour Promotion](https://www.fanaura.com/how-to-promote-tours): Fan heat maps for routing and promoting shows - [Streaming Promotion](https://www.fanaura.com/how-to-get-more-streams): Pre-saves and fan engagement for more streams - [Merch Promotion](https://www.fanaura.com/how-to-promote-merch): Merch campaigns by fan location and purchase triggers ## Comparisons - [All comparisons](https://www.fanaura.com/compare): Fanaura compared with ManyChat, Laylo, Linkfire, Openstage, Cobrand, Mailchimp, and ConvertKit - [Fanaura vs ManyChat](https://www.fanaura.com/compare/fanaura-vs-manychat): Instagram comment-to-DM automation compared feature by feature and by price - [Fanaura vs Laylo](https://www.fanaura.com/compare/fanaura-vs-laylo): Drop notifications compared with a full fan marketing platform - [Fanaura vs Linkfire](https://www.fanaura.com/compare/fanaura-vs-linkfire): Smart links compared with fan data capture - [Fanaura vs OpenStage](https://www.fanaura.com/compare/fanaura-vs-openstage): Fan platforms for musicians compared - [Fanaura vs Cobrand](https://www.fanaura.com/compare/fanaura-vs-cobrand): Fan marketing tools for artists compared - [Fanaura vs Mailchimp](https://www.fanaura.com/compare/fanaura-vs-mailchimp): Music marketing compared with a general email tool - [Fanaura vs ConvertKit](https://www.fanaura.com/compare/fanaura-vs-convertkit): Music features compared with creator email marketing ## Blog - [All posts](https://www.fanaura.com/blog): Guides on Instagram DM automation, music marketing, fan data, and touring - [The Presave, Rewired — How Independent Artists Are Actually Building Fan Lists in 2026](https://www.fanaura.com/blog/the-presave-rewired-how-independent-artists-are-actually-building-fan-lists-in-2026): For most of the last decade, the presave was a library play. A fan clicked your link, authorized a streaming service to add your unreleased song to their saved library, and on release day the song appeared in their liked music alongside the two thousand other tracks they'd added over the years. You got a bump in library adds. Sometimes it converted to streams. A lot of the time it didn't. That version of the presave is fading, and it's fading for a reason anyone who uses Spotify or Apple Music can probably guess. Most people don't play their liked library. They put on a playlist. - [How Major Labels Run Release Day (and How to Steal Their System for Free)](https://www.fanaura.com/blog/how-major-labels-run-release-day-and-how-to-steal-their-system-for-free): Ask anyone who has worked inside a major label how release day gets handled and you will hear a version of the same story. The song drops at midnight in whatever timezone the label picked. Somewhere in the background, an email system fires automatically to the fans who pre-saved that specific release, addressed to each fan by first name, with the song title already dropped into the subject line and the body. The artist is asleep. The email is out. Every fan who cared enough to pre-save just got a personal-feeling message the second the song went live. Indie artists usually do not have this. Most indie artists either forget to send anything on release day, or they blast their entire list with a message that reads generic to every recipient. Neither one works well. The result is a release day that feels flat compared to the buildup, and a pre-save audience that goes cold because nobody followed up with them at the moment they were most engaged. There is no reason indie artists should not have the same system. It is not hard to build, and Fanaura ships it as a free feature inside every plan. - [What If You Had Universal Music Group's Data Team, Just for You](https://www.fanaura.com/blog/what-if-you-had-universal-music-groups-data-team-just-for-you): Major labels don't win because their artists are more talented. A lot of the time they win because they know things. They know which cities are quietly building a fanbase before a tour is even booked. They know which fans buy merch and never open an email, and which ones do the opposite. They know who to text the night before a release drops, because that person has bought a hoodie, pre-saved the last three releases, and shared a link with four friends. - [Music marketing analytics: from data that describes to data that decides](https://www.fanaura.com/blog/music-marketing-analytics): Music marketing analytics describes what happened. The artists who compound use it to decide what to do next. Here is which metrics actually matter. - [Management tools for artists: the four operational layers and what most stacks get wrong](https://www.fanaura.com/blog/management-tools-for-artists): Management tools for artists cover coordination, analytics, and revenue. The fan data layer most stacks leave out is where career momentum compounds. - [Centralizing music marketing: how to connect channels so data actually accumulates](https://www.fanaura.com/blog/centralizing-music-marketing): Centralizing music marketing routes every channel's data into one shared fan layer. When that layer exists, each campaign builds on the last. - [Tour presales: the segmentation and timing structure that turns announcements into sellouts](https://www.fanaura.com/blog/tour-presales): Tour presales convert best when they reach the right fans in the right sequence — buyers first, engaged contacts second, full list last. The structure determines whether a presale sells out or just announces. - [Common pitfalls in merch drops: the structural mistakes that cost conversions before the link goes live](https://www.fanaura.com/blog/common-pitfalls-in-merch-drops): The most common pitfalls in merch drops are structural decisions made before the link goes live - timing, targeting, inventory, and capture. All of them are fixable before the next drop. - [Pre-save promotion: structuring a campaign that builds beyond the stream count](https://www.fanaura.com/blog/pre-save-promotion-structuring-a-campaign-that-builds-beyond-the-stream-count): re-save promotion in 2026 works best when it captures fan contacts alongside the streaming signal. The save registers on Spotify. The contact belongs to the artist. Here is how to structure the campaign to do both. - [CRM revenue growth: how fan behavioral data drives direct income for artists](https://www.fanaura.com/blog/crm-revenue-growth): CRM revenue growth in music comes from connecting fan behavioral data to the right offer at the right moment. - [CRM for fan management: what it actually means to manage a fan relationship](https://www.fanaura.com/blog/crm-for-fan-management): A CRM for fan management is not a contact list. It is a behavioral system that captures how fans engage, what they buy, and what drives them to act. - [Musicians manager software: what to look for when you are managing a career, not just living one](https://www.fanaura.com/blog/musicians-manager-software): Musicians manager software helps you coordinate releases, track revenue, and manage multiple artists, but the fan data layer most tools leave out is where career momentum actually builds. - [Best music CRM: what fan relationship management actually requires in 2026](https://www.fanaura.com/blog/best-music-crm): The best music CRM is not the one with the most features. It is the one that captures fan behavior, not just contact details, and makes that data actionable across every release. - [Artist management software: what it covers, what it misses, and the gap most artists ignore](https://www.fanaura.com/blog/artist-management-software): Artist management software covers scheduling, royalties, and analytics, but most tools leave out the layer that matters most: fan data. Understand what to look for and where the gap usually is. - [Successful influencer music campaigns: what separates a spike from a system](https://www.fanaura.com/blog/successful-influencer-music-campaigns): Successful influencer music campaigns are not built on follower count or lucky virality. They are built on structure, staggered timing, and a capture mechanism that turns discovery into owned fan contacts. - [Niche music influencers: why smaller creators drive better results for independent artists](https://www.fanaura.com/blog/niche-music-influencers): Niche music influencers outperform mega-accounts for independent artists. Understand why smaller creators convert better, and how to build campaigns that compound beyond a single placement. - [Social media platforms for musicians: what each one is actually for in 2026](https://www.fanaura.com/blog/social-media-platforms-for-musicians): The best social media platforms for musicians in 2026 serve different roles. Understand what each one is actually for - and how to use them together without spreading thin. - [How to get more Spotify listeners: the signals that actually drive algorithmic growth](https://www.fanaura.com/blog/how-to-get-more-spotify-listeners-): Getting more Spotify listeners is a consequence of the right fan behavior, not volume of promotion. Understand the signals that drive algorithmic growth, and how to build them before release day. - [Auto Instagram DM API music: how keyword-triggered DMs turn engagement into fan data](https://www.fanaura.com/blog/auto-instagram-dm-api-music-): Auto Instagram DM API for music artists turns passive engagement into owned fan contacts. - [Pitfalls in label marketing: the structural mistakes that stall campaigns before they start](https://www.fanaura.com/blog/pitfalls-in-label-marketing-): The most damaging pitfalls in label marketing are structural, not tactical. Understand what labels get wrong, and what any team can fix before the next campaign. - [Music release strategies: how to structure a launch that builds beyond day one](https://www.fanaura.com/blog/music-release-strategies-): Understand the music release strategies that actually work in 2026: from waterfall sequencing and pre-save infrastructure to the data that separates releases that compound from ones that reset. - [Music industry marketing strategies: what is actually working in 2026](https://www.fanaura.com/blog/music-industry-marketing-strategies-): Understand the music industry marketing strategies that are actually working in 2026, from short-form video and streaming discovery to first-party data and release systems that compound. - [Music artist marketing: what actually builds a career in 2026](https://www.fanaura.com/blog/music-artist-marketing-): Understand what music artist marketing actually requires in 2026: from content strategy and streaming discovery to fan data and release systems that compound. - [Best music marketing platform: how to choose the right tools for each stage of a release](https://www.fanaura.com/blog/best-music-marketing-platform-): Learn what the best music marketing platform actually does, which categories matter, and how to build a stack that owns fan data across every release. - [Music promo: how to build a system that compounds with every release](https://www.fanaura.com/blog/music-promo): Learn what music promo actually is, which channels compound over time, and how to build a release system that owns fan data across every launch. - [Free music promotion: what actually works in 2026](https://www.fanaura.com/blog/free-music-promotion): Learn which free music promotion strategies drive real streams, build fan data you own, and compound across every release you drop. - [Music blogs for new artists: how to pitch, get featured, and make it count](https://www.fanaura.com/blog/music-blogs-for-new-artists-how-to-pitch-get-featured-and-make-it-count): Find the right music blogs for new artists, learn how to pitch them effectively, and turn press coverage into fan data you keep. - [What music PR companies actually do and what they leave behind](https://www.fanaura.com/blog/music-pr-companies): Understand what music PR companies deliver, what they skip, and how to build the fan data layer that press alone never captures. - [How to advertise music that actually reaches the right fans](https://www.fanaura.com/blog/how-to-advertise-music): Discover the best way to advertise music, build fan data you own, and run campaigns that compound across every release. - [How AI is Revolutionizing Music Marketing in 2026](https://www.fanaura.com/blog/ai-revolutionizing-music-marketing-2026): Discover how artificial intelligence is transforming the way artists connect with fans, automate campaigns, and make data-driven decisions in the modern music industry. - [The Complete Guide to Fan Relationship Management for Artists](https://www.fanaura.com/blog/complete-guide-fan-relationship-management): Learn how to build lasting relationships with your fans using CRM strategies specifically designed for musicians and music industry professionals. - [10 Ways Artists Are Using AI to Grow Their Fanbase](https://www.fanaura.com/blog/10-ways-artists-using-ai-grow-fanbase): Real examples of how independent and major artists are leveraging AI tools to understand their audience, automate marketing, and scale their careers. - [Fanaura vs Traditional Music Marketing: A Data-Driven Comparison](https://www.fanaura.com/blog/fanaura-vs-traditional-music-marketing): See the numbers behind why artists are switching from traditional marketing tools to Fanaura's AI-powered platform. - [The Launch Methodology: Maximizing Your Music Release Impact](https://www.fanaura.com/blog/launch-methodology): Learn the four-phase launch system that successful artists use to build anticipation and maximize streams on release day. - [Using Fan Heat Maps for Smarter Tour Routing](https://www.fanaura.com/blog/using-fan-heat-maps-for-smarter-tour-routing): How to use geographic fan data to route tours that sell out, reduce travel costs, and maximize fan engagement. ## Changelog - [Aura Agents for Automated Marketing Campaigns](https://www.fanaura.com/changelog/aura-agents): Aura Agents automate the creation of marketing campaigns for your music releases, enhancing fan engagement with personalized messaging. - [Visual Flow Builder — automate email, SMS, and Instagram DMs](https://www.fanaura.com/changelog/visual-flow-builder): Drag-and-drop automation with 25+ triggers. When a fan pre-saves, RSVPs, or buys merch, Fanaura sends personalized multi-channel sequences. - [AI Tour Builder — paste Excel routing, get a complete tour in seconds](https://www.fanaura.com/changelog/ai-tour-builder): Paste your routing from a spreadsheet and Aura Chat builds dates, venues, cities, and ticket links automatically. - [Aura Chat natural language queries and VIP rewards tiers](https://www.fanaura.com/changelog/aura-chat-and-vip-rewards): Ask your fan data anything in plain English. VIP tiers from Bronze to Diamond score and reward your most engaged fans. ## Full Text - [llms-full.txt](https://www.fanaura.com/llms-full.txt): Every question and answer on www.fanaura.com, page by page ## Company and Legal - [Our Philosophy](https://www.fanaura.com/philosophy): Why artists and creators should own their audience - [Terms of Service](https://www.fanaura.com/terms) - [Privacy Policy](https://www.fanaura.com/privacy): How Fanaura handles account and contact data, including GDPR and CCPA - [Data Deletion](https://www.fanaura.com/data-deletion) ## What Fanaura Is Not - Fanaura is not a music distributor. It does not send music to streaming services. - Fanaura is not a playlist pitching service or a streaming service. - Fanaura is not a ticketing platform, though it works with existing ticket links. - Fanaura does not sell or share contact data between accounts. ## Contact - General support: support@fanaura.com - Privacy: privacy@fanaura.com - Billing: billing@fanaura.com - Legal: legal@fanaura.com - Social: https://x.com/fanaura.app, https://www.instagram.com/fanaura.app/, https://www.tiktok.com/@fanaura.app, https://www.linkedin.com/company/fanaura