FOR ARTISTS AND THEIR TEAMS

The Launch System for
Music, Merch, and Tours


The Launch System for
Music, Merch, and Tours


Fragmented launches die here. One intelligent system. Total sync.

Fragmented launches die here.
One intelligent system. Total sync.

Sign up for the beta
THE PROBLEM

Artist launches are scattered

Artists and their teams use different tools for every part of a launch—
each disconnected from the next.

Tools:


These tools help artists share pre-save links for their song’s release with API integration with DSP’s.

Tools:


Used by teams to announce drops and build anticipation around merch launches.

Tools:


Used for publishing tour dates to websites and managing pre-sales and on-sales for events or tours.

These tools operate independently.

Each part of a launch lives in its own platform
—with no shared data or coordination.

Why not have one database
that interconnects everything?

HOW FANAURA WORKS

First, begin by adding your asset.

Music asset.

A music asset lets you upload a pre-release track, create pre-save links, and track fan engagement across platforms.

Merch asset.

A merch asset syncs with Shopify to pull in products, connect drops to campaigns, and track fan interaction.

Tour asset.

A tour asset lets you add show dates with venue and ticket links, then track fan interest by city and event.

BUILD A PRO MUSIC LAUNCH

Next, let's build your music launch.

1

Upload your song

Import your unreleased track by uploading the audio file, entering your song name, uploading artwork, and selecting the the part fans will hear first.

2

Select a song → Create a new launch

Choose the track you want to promote. Start building a launch journey that connects directly with your fans.

3

Name your launch & set trigger keywords

Give your launch a title and define the keywords fans can DM or text to unlock exclusive content or updates.

4

Choose your trigger channels

Instagram DMs, SMS, email: decide where fans can engage. Fanaura syncs everything in one place.

5

Create your outbound message

Send a personal message, share a teaser, link to presave. Make your fans feel like insiders.

6

Launch live to your fans

Hit “Create Launch” and start building momentum for your release, even before it drops on streaming.

Merch drops deserve more than a bio link

Next, let's build your merch launch.

1

Connect your Shopify

Secure, quick integration. One click and your store is synced.

2

Pull your products

Import your merch instantly. No copy/paste, no CSVs.

3

Select a product to launch

Choose the item (or items) you want to hype and move fast.

4

Set your trigger channels

Let fans unlock early access or exclusive drops via DMs, SMS, or email.

5

Create your outbound message

Send a personal message, share a teaser, link to presave. Make your fans feel like insiders.

6

Create your merch launch

Push your drop live. Watch orders — and fan engagement — flow in.

Plan. Promote. Pack the venue.

Next, let's build your tour launch.

1

Create your tour

Name your tour, set the start and end dates — you’re off.

2

Add routing

List each city, venue, and performance date to build your full tour map.

3

Set ticket details

Add ticket links, presale codes, and even supporting acts — all in one place.

4

Choose your trigger channels

Let fans unlock access with keywords via Instagram DMs, SMS, or email.

5

Create your outbound message

Schedule fan reminders, drop presale alerts, or thank fans post-show.

6

Launch your tour

Hit publish. Track fan engagement. Fill the room.

Finally, Experience
The Launch Flow!

See exactly what your fans experience—and how the system gets smarter every step of the way.

Fans start to join...

Confirmation Message Sent

Hey {Fan_Name}, thanks for joining the {asset_tour_launch_name}. I’ll update you once the pre-sale starts.

Pre-sale Reminder Set

Hey {Fan_Name}, the pre-sale is now LIVE. Click {pre-sale_link} to get your tickets!

On-sale reminder sent

Hey {Fan_Name}, the tickets are now LIVE to everyone. Click {on-sale_link} to get your tickets if you didn’t in the pre-sale.

System follows up, starts asking questions.

“What location of the tour are you going to be at?”

When fan responds:

‘I’ll be in Dallas!’

System searches routing and responds with city, date and venue.

Updates fan profile with “Dallas, Texas” interest with the date of that event, which tour name, and which venue location.

Every interaction updates
the fan’s fingerprint.

You know who they are, what they want,
and when to reach them.

Nick Duca

@nickduca • New York, USA

Joined

Fall Tour 2025


Pre-Saved

“Indiana Knows My Name - George Pippen”


Most Interested

Dallas, TX

Clicked

“Thick as Thieves” merch drop

High Engagement

Fanaura brings it all together

Fanaura is the first platform to bring true interoperability to the entire artist ecosystem—bridging release assets, launches, and fan connection.

Fragmented Workflow

Music:


Merch:


Tours:


Fanaura's Workflow

Pre-saves + Messaging in one place

Shopify integrated drops for merch

Full routing + pre-sale & on-sale automation

Smart fan profiles that evolve

COMING SOON

Real-Time Fan Intelligence

Once a launch goes live, every fan interaction enriches their profile:

Did they pre-save the track?


RSVP for a show?

Drop their email, location or phone number?

Interested in merch drops for new tour?

Did they pre-save the track?


RSVP for a show?

Drop their email, location or phone number?

Interested in merch drops for new tour?

Did they pre-save the track?


RSVP for a show?

Drop their email, location or phone number?

Interested in merch drops for new tour?

Fanaura captures it all. Behind the scenes, it builds a smart, evolving fingerprint of every fan — showing who they are, what they want, and how they engage.

Sign up for the beta
COMING SOON

Smart Data Signals

With AI-driven insights, your data starts talking back.

Fanaura doesn’t just help you launch.

It helps your team learn and get better with every campaign.

Sign up for the beta

Pricing

We have a plan for every artist and team.

Artist Basic

$50

/mo

1 Launch per month (Music, Merch, or Tour)

1 Asset slot (can change each month)

1 Trigger Keyword per Launch

Access to Basic Launch Flow (Confirmation + Launch Day Reminder)

Artist Complete

$1000

/mo

Includes everything in Artist Pro, plus:

Advanced Outbound Communications (Multi-Channel Scheduled Campaigns)

Data Mining Features (Auto-Prompt Fans for Missing Data: Email, Phone, City)

AI Smart Data Signals (Predict Most Likely Buyers, Most Engaged Fans)

Launch Flow Recommendations (Based on Historical Fan Behavior)

Dynamic Fan Interest Tracking (music vs merch vs tours)

Full Fan Export & Backup Tools (.CSV)

Interoperability, by design.

Integrate Fanaura with
the Tools You Already Use

Whether you're managing an artist, leading a label rollout, or launching your own music by yourself, Fanaura gives you the clarity, control, and infrastructure you need to launch without chaos.

Built for the way artists actually launch.

One platform. Smarter launches. Elevated fan aura.

Sign up for the beta

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